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آموزش فونت تایپ فیس ایندیزاین Adobe InDesign Typography fonts typefaces

آموزش فونت تایپ فیس ایندیزاین Adobe InDesign Typography fonts typefaces

خرید آموزش  ایندیزاین

 

یکی از چیزهای گیج کننده در مورد تایپوگرافی ایندیزاین ، به ویژه برای طراحان جدید، تمایز بین تایپ و فونت است. در این فیلم من قصد دارم اختلاف بین یک فونت و فونت را از بین ببرم و همچنین برخی نمونه هایی از فونت هایی را که اغلب در جریان کار من استفاده می کنم ارائه می کنم. اولین چیزی که باید در مورد تایپ فاکتورها و فونت ها بدانید این است که اصطلاحات قابل تعویض نیستند. هرچند که اکثر مردم در مکالمات روزمره به طور تعویض استفاده می کنند، تفاوت های بسیار متفاوتی بین این دو وجود دارد. من دوست دارم به این موضوع فکر کنم. چاپگرها مانند خانواده ها هستند و این خانواده ها دارای چندین خانواده مختلف هستند که به عنوان فونت شناخته می شوند. بیایید نگاهی دقیق تر به آن داشته باشیم. دیدار با خانواده Helvetica. شما خانم Helvetica Regular، آقای Helvetica Bold، دختر خود، Helvetica نور و فرزند خانواده Helvetica Oblique دارید. با هم آنها خانواده یا قلم Helvetica را تشکیل می دهند. با این حال، جداگانه آنها هر یک از فونت های فردی را در خانواده فتوشاپ نشان می دهد. این بدان معنی است که شما شرایطی مانند Helvetica، Futura، Garamond، Times New Roman یا Courier را می بینید، شما در واقع به نوع تایپ اشاره می کنید. این فقط زمانی است که شما شروع به اضافه کردن به چیزهایی مانند اندازه و ویژگی های سبک مانند Helvetica Bold 24 نقطه، به عنوان مثال، که شما در واقع می توانید چیزی فونت تماس بگیرید. In addition to the names that we give individual typefaces, we also have different classifications of typefaces as well. These include sans-serif, serif, and monospaced. Serif typefaces look like this, and they have small flares that extend off of different parts of the letters like you see here. Sans-serif typefaces are more blocky, and they don't have the flares like serifs do. Monospaced typefaces oftentimes will appear similar to a serif font, but the main differentiator is always how much physical space each character takes up. With typefaces like Baskerville, notice how the letters are proportional and each take up a unique amount of space whereas the monospaced Courier typeface underneath gives each character an equal amount of space between it and the next character in the word. For letters that aren't quite thick like lowercase L's or I's, extra whitespace is added in order to give the characters a uniform appearance across that span of text. I'm often asked what my favorite typefaces are when I'm designing. While that answer will almost always vary depending on what type of project I'm working on, I did manage to put together my top 10 list for this course. So first up, number one, Arial. It's a very basic typeface. I understand. But it's one of the most common ones that I use all the time. Number two, Cabin. This is another sans-serif font. You're gonna find that I'm very partial to sans-serif fonts, mostly because of their readability in body copy. Now, when I'm working on headings and things like that, I do tend to use serif fonts for those but only in moderation. Number three, Corbel, which is another really nice sans-serif typeface. Number four, Futura. This is a more condensed sans-serif typeface. I use this oftentimes for headings, and it's a really great typeface that has lots of unique properties like, for instance, the short stems on the letter T. It's also got a very sharp point on letters like M's and V's, and it's just a really interesting typeface to use. Number five, Georgia, one of my favorite serif typefaces that exists. Number six, Gotham. This is becoming sort of the designer's new Helvetica. And in my opinion, it's getting a little bit overexposed, meaning that a lot of people are using it in a lot of places. That being said, it's still a really great typeface, and it does go right in line with Helvetica which is number seven on my list. Now, this is, of course, the typeface that everybody uses. You can see Helvetica in use on street signs, business cards, billboards. Every day you probably see an example of Helvetica somewhere. That's why it's one of the most popular typefaces that's ever been invented. Number eight, League Gothic. This is a great headline font and one that you'll see me use quite often. League Gothic is very condensed, making it easy for you to have longer headlines fit within a constrained amount of space. It does get a little hard to read when you use all caps though. So I would take caution when using this in that case. Number nine, Myriad or Myriad Pro, both of which I like a lot. This is a great typeface that falls right in line with Helvetica, Arial, those kind of typefaces. Very good for body copy and it's one of the standard typefaces that comes with a lot of software and operating systems. The last one is one that you've been seeing throughout these presentations in this chapter a lot, Rockwell. It's an interesting serif typeface. It's got more of a slab-serif appearance to it. I really like it when it comes to headings, and obviously, for slides in Keynote and PowerPoint presentations as well. There are literally thousands of typefaces to choose from out there. Ultimately, it comes down to what typeface fits the project and what font from that typeface is appropriate for each facet of your design. I just hope that you have a better understanding now of the difference between fonts and typefaces so that as you continue your design education you aren't confused and so you can speak intelligently about the subject when you're conversing with other designers in your field. Believe me, as often as people mistakenly use these terms, it'll be a breath of fresh air to other designers to hear you use them correctly.

ادامه مطلب
یک شنبه 6 خرداد 1397  - 9:46 AM

فیلم آموزش تصویری تایپوگرافی ایندیزاین Adobe InDesign typography

آموزش تصویری تایپوگرافی ایندیزاین Adobe InDesign typography

خرید آموزش  ایندیزاین

 

در این فیلم، ما در مورد تایپوگرافی صحبت خواهیم کرد، که یکی از موضوعات مورد علاقه من گرافیک است. اگر چه به طراحی گرافیک جدیدی نیاز دارید، ممکن است بدانید: تایپوگرافی چه چیزی است؟ خوب، به سادگی، تایپوگرافی هنر یا فرایند تنظیم نوع برای طراحی است. من می خواهم تا هنر را به عنوان بخشی از این بیانیه تاکید کنم، زیرا تایپوگرافی واقعا عالی به نظر من یک نوع هنر است. در حروف سنتی، نامه ها به صورت جداگانه با استفاده از بلوک های سرب و یا چوب به منظور تشکیل کلمات، احکام، و حتی پاراگراف گذاشته شد. طراحان ساعت ها به صورت دستی تنظیم می کنند تا بتوانند کار درستی را که برای چاپ انجام می شود درست کنند. امروزه همه ما توانایی این ابزار را در نوک انگشتان خود داریم با استفاده از نرم افزارهایی مانند Adobe InDesign که زندگی را بسیار ساده تر می کند. با این حال من به شدت توصیه میکنم که در طول تاریخ نگارش درس بخوانید زیرا به شما در درک بهتر بسیاری از اصطلاحاتی که هنوز در طراحی امروز استفاده میکنیم، و نیز قدردانی عمیقتری نسبت به اینکه چقدر آسان است، اکنون به شما کمک میکنیم این کامپیوترها بخشی از زندگی روزمره هستند. Type is one of the most underrated parts of design in my opinion. We're surrounded by type on a daily basis. You see type on everything from traffic signs to building marquees, and even on your daily cup of coffee I'm guessing. Type has a starring role in every single design project, but in most cases, it's something that we, the viewer, take for granted. Take a look at this advertisement for the city of Las Vegas. Now look at it without the type. Big difference, right? The same holds true for this advertisement here. At first, you might not even know what this ad is in reference to. Add some type and it's very apparent that we're talking about Coca-Cola. Type is the glue that holds a design together. It provides context and gives a voice to the design that would otherwise be silent. Type has the ability to control our emotions, and to tell stories, but not just with the words, but also the visual design and style in which it is portrayed. Look at these examples. They use very few images if any, yet they're all captivating pieces of design. They all tell a story, evoke emotion, and draw your attention in their own unique way. True designers will pore over every single detail of the type they use in their work, making sure every last detail is in place before it leaves their desk. Ultimately, it's the responsibility of the designer to choose the right look and feel for the design, and convey the message of the client correctly through the use of typography. For a more in-depth study of typography, I highly recommend that you watch Ina Saltz's course on the Foundations of Typography. Ina is passionate about type, and if you are too, this course will take your love and appreciation for the art to a whole new level. Typography means something different to everybody in the world. Every ligature and serif have the ability to change the way each of us perceive a finished piece. My motto on typography has and will forever be, choose your words wisely, and your typefaces even more so. Only then will you truly understand the complexity and wonderment that is the art of typography.

ادامه مطلب
یک شنبه 6 خرداد 1397  - 9:45 AM

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