فیلم آموزش طرح رنگی ایندیزاین Adobe InDesign Typography color schemes
در این فصل بعدی ما در حال بحث در مورد رنگ و نحوه ایجاد طرح های رنگی (color schemes) برای پروژه های شما هستیم. با این حال قبل از اینکه ما بتوانیم این کار را انجام دهیم ابتدا باید روانشناسی رنگ را درک کنیم و منظورم این است که چگونه رنگ بر مغز شما تاثیر می گذارد. بنابراین برای درک این ما ابتدا باید طبقه بندی های مختلف رنگ ها را درک کنیم. رنگها را می توان به دو دسته بسیار اساسی تقسیم کرد: گرم و سرد. رنگ های گرم در سمت چپ صفحه نمایش شما نمایش داده می شود، آنها تمایل دارند که نشان دهنده شور و شوق، الهام بخش شادی و شور و شوق و احساس قدرت و انرژی مردم. رنگ های گرم مشترک شامل اما نه به قرمز، نارنجی و زرد محدود نمی شود. از سوی دیگر، رنگ های سرد رنگ آرامش را نشان می دهند و احساس ثبات و حرفه ای می کنند. آنها همچنین احساس اعتماد به نفس می کنند. به همین دلیل است که بسیاری از آیکون های برنامه در گرافیک حرفه ای مانند آرم ها حاوی رنگ آبی هستند. مردم آن را با صداقت و اعتماد برابر می کنند. بنابراین به طور جدی نگاهی به گوشی خود، در حال حاضر، گوشی هوشمند خود، رایانه لوحی خود را، هر آنچه که شما مفید است، نگاهی به آن، من می خواهم شما را به صفحه اصلی نگاه کنید و من می خواهم شما را به تعداد بسیاری از برنامه های کاربردی که شما در روزانه استفاده از رنگ آبی یا چیزی بسیار مشابه در طراحی خود استفاده کنید. من شرط می بندم اکثریت قریب به اتفاق آنها از نوع رنگی خنثی در طرح رنگشان استفاده می کنند. چرا، زیرا آنها اعتماد شما را می خواهند، می خواهند شما از این برنامه استفاده کنید. دیگر رنگ های سرد شامل بنفش و سبز است. با وجود اینکه اکثر رنگها در یکی از این دسته ها قرار دارند، هیچ دو رنگ خاصیت مشابهی ندارند و همه آنها انگشت های انگشت نگاری و انگیزه های احساسی خود را دارند. بیایید این را بر اساس یک رنگ بر اساس رنگ بررسی کنیم. ابتدا تا زرد، اثرات زرد خیلی بیشتر از انتظار شما است. من فکر می کنم. Yellow is a stimulating color, it helps with the mental process, it also stimulates the central nervous system, it activates your memory and it's considered to be one of the happiest colors in the spectrum. Think of it this way, when you go outside it's a nice day, you're feeling the breeze on your face, you're happy, what's happening, the sun is shining bright above you, that's yellow. When you have a birthday or some sort of celebration often times balloons will be red or yellow and those are also signs of happiness. Same thing holds true here. Green, green creates a sense of a soothing feeling. It also relaxes you mentally and physically and helps to alleviate nervousness and anxiety and offers a sense of renewal and harmony. Often times you'll find green things like plants or posters, magazines, things like that, that contain the color green, you'll find those in doctor's waiting areas, in the common area of offices, things like that. Green is a very calming and soothing color. Blue, blue is also another calming color. It's considered to be a very cool color, meaning the temperature is cool. It also promotes productivity and it's considered a trustworthy and dependable color. Purple is considered to be very uplifting. It creates a calming feeling and is often times related to spirituality. It encourages creativity and melds the stimulation of red and the calmness of blue into one single hue. Pink, it gives you a sense of energy. It's a bright, bursting color and like red it can also raise your blood pressure. It inspires confidence, and it's considered to be youthful, fun and exciting. Look at some of the brands that use pink in their branding, you will notice that they're using that because they're trying to be youthful, exciting and fun. Red, red is an energy color. It stimulates energy, it raises the blood pressure and it inspires action. It's also a very confident, bold color and it gives us a sense of protection like firefighters and police, things like that. Draws more attention than any other color in the spectrum, you're more apt to see something that's red, big, bold red, for instance a stop sign, that is why red is such a powerful color. Orange, very similar to red, it's actually red and yellow mixed together. It stimulates activity. Orange also stimulates your appetite and inspires good social behavior. It's also considered to be one of the most controversial colors in terms of its use. That's why you don't see it a whole lot. White on the other hand promotes a sense of clarity, encourages you to declutter. That's why when you see a lot of these things when they talk about minimalistic styles everything's all white. When they do interviews of executives when they're debuting products for instance they're always in some sort of mythical white room that's no clutter in there whatsoever. Well white encourages you to declutter. It symbolizes new beginnings and purification. It's one of the most neutral colors in the spectrum. Gray, this can be sort of unsettling to some people because gray, it's the gray area, right we really don't know how to take it. It tends to create expectations, either good or bad, and it's considered to be the color of intellect. It's also seen as a long-lasting, refined and sleek color. You'll find white and gray in a lot of the messaging of some of the most iconic companies in the world, Apple springs to mind. Black, black is considered to be a restful color. It promotes a feeling of power and authority. It can be overpowering in large doses though and it can also evoke strong emotions whether that be positively or negatively. Now as you can see, each color affects us differently and every color will mean something different to every person that views it. Your job as a designer is to find the right color for the job and make sure to use it in a way that properly reflects the views and message of the piece you're working on
