آموزش جامع ایندیزاین Adobe InDesign Typography - Planning Project
در نهایت زمان شروع کار بر روی پروژه های ما است، اما قبل از اینکه ما واقعا می توانیم شیرجه بگیریم، ابتدا باید طرح را طرح ریزی کنیم. و یکی از مهمترین مواردی که شما قصد انجام آن را در هنگام برنامه ریزی پروژه خود دارید، ملاقات با مشتریان شما است. در حال حاضر، این لزوما به این معنی نیست که شما در هر صورت باید یک مشتری پرداخت داشته باشید. مشتری شما می تواند خودش باشد این می تواند رئیس شما در روز کار شما باشد. این می تواند یک دوست یا یک عضو خانواده باشد. هر کس از شما خواسته است که هر کاری که این پروژه انجام می دهد، مشتری شما باشد. و شما باید دقیقا بدانید که چه چیزی آنها را می گیرند و چه چیزی از این پروژه نیاز دارند. و به منظور انجام این کار، شما قصد دارید چیزی را به نام یک خلاق خلاق به وجود آورید. خلاصه خلاصه اساسا یک مصاحبه بین شما و مشتری برای تعیین تمام جنبه های مختلف است که می خواهید به هر آنچه که این پروژه طراحی است. خلاصه خلاق نیاز به پاسخ به برخی از سوالات ساده است. مانند، برای مثال، کسی مشتری چیست؟ آنها چه کار می کنند؟ پس زمینه آنها چیست؟ آنها کجا کار می کنند که انجام می دهند؟ چه کاری انجام می دهند؟ رقابت آنها چیست؟ بازاریابی رقابت چگونه این رقابت را باز می کند؟ چطور رقابت انجام هر کاری است که ما برای این مشتری انجام می دهیم؟ شما همچنین باید مخاطبان هدف را بدانید. چه کسی در حال مشاهده این کار است پس از پایان آن؟ همچنین باید به چه چیزی پاسخ دهد؟ دقیقا چه چیزی برای شما ایجاد می کنم؟ یک وبسایت؟ یک کارت بازرگانی؟ بروشور؟ یک برگه چه می توانم برای شما انجام دهم؟ چه زمانی؟ چقدر باید این پروژه را کامل کنم؟ I also throw in here, with the when, a budget. It doesn't necessarily correspond to time, but deadline and budget are two very, very important things. Where? This is the function of the design. Where is it going to go? This graphic that I'm creating. Is it going to be on a bill board? Is it going to be on a business card? Does it need to be reproducible on a website? Where is this going to be seen, how often, and from what distance? All of those things are things that I take into consideration when I'm designing something. And why? What's the overall goal for this project? What are you meaning to do with it? Attract new clients, retain existing clients, B2B, what is the purpose of this overall project? How can I help you get there and what specifically do you want from me in this project? These are all of the questions that can be contained within a creative brief. Now, when you're developing your brief, you need to just be very casual about it. Ask them realistic questions. Don't get real scientific, or overly what I call designy when you're developing these questionnaires. Just be very straightforward about it. I open up one of these three applications when I'm developing my creative briefs. Word, Pages, InDesign, whatever my preferred word processing tool of choice might be. Doesn't matter what. Yours could just be regular old Text Edit. You could hand-write it if you want to. In any form, though, you need to make sure that they have something tangible they can hold in their hands or on a device and that they can interact with. They can write answers, type answers, whatever the case may be, so that they can then send that back to you. You don't want to just be sitting there while the client's trying to think of all this information. You want to be able to give them sometimes to take with them so that they can go home, they can think about it, they can give you all of the information you need within this document. Never try to force the hand of the client when you're developing the brief. Here's a little sample brief. I know you can't read most of what's on the screen, but it's just a really simple one. This is exactly what the creative brief is going to look like that we're going to work with in a minute. As you can see, it's just a series of questions. Who's the client? What's the background? Project overview, goal, target audience, message and tone, visuals, and specifics needed. Those are the questions that I'm getting answered within this brief. And this is something I can print. I can give to the client. They can fill it out, they can make notes, and then they can give it back to me. I can read it. I can make notes and then I can take that back to them with any additional questions that I might have. This is the process that we call the client interview. And you need to make sure that you're well versed in the art of client interviews because it is definitely an art. There's entire websites devoted to the interaction between designers and clients. And, if you go to some of those websites, you'll see that it can often times be a frustrating process for those people who don't really know how to handle it. So, my suggestion is to develop a creative brief that works for you, that deals in simple terms and that is easily communicated to the client. If you need some extra help doing that, we have several classes here at lynda.com on design business principles that will help you along the way. The first of which is actually called Running a Design Business and we have one specifically geared towards developing creative briefs. This is with Terry Lee Stone, and it's a really great course. And you can actually finish it in just over an hour, so it's a really quick watch. I highly recommend watching this when, and if, you take the time to start your own design business. It's a very good course. In addition to that, you might also want to check out Von Glitschka's Foundations of Logo Design. Where in Von talks about the entire process of meeting with the client, managing expectations, and some of the psychology that goes into it. Von also gives you a really great free template along with this course to use as your own creative brief. No matter what you use to develop the brief or the interview process, this is one of the most important things you're going to do, because if you don't understand the wants and the needs of the client. They're not going to understand the work that you do, and ultimately, you're going to lose that client, in the long run.
