آموزش جامع Adobe InDesign Typography Planning Project

Adobe InDesign Typography - پروژه برنامه ریزی برای بازنویسی خلاصه Parmigianos خلاقانه به ویدئو راه حل می پردازد. امیدوارم از آن رضایت داشته باشید و شما مجموعه ای از طرح ها را برای لوگو و طراحی منو ایجاد کرده اید و همچنین در پالت رنگی و پالت رنگی برای این پروژه کار کرده اید که ما در سراسر آن قرار داریم بقیه این دوره. در حال حاضر، در این فیلم، من قصد دارم تا دقیقا همانطور که من در مورد تمام این تصمیمات مختلف که من در اینجا ساخته شده است. اول از همه، بیایید نگاه دقیقی به آنچه که من برای این انتخاب کرده ام، نگاه کنم. اگر در این پنجره کوچکی حرکت می کنم، می بینید که من یک پالت فرم بسیار ساده دارم، همه چیز بسیار تمیز و آسان است. من یک عنوان، یک زیرمجموعه و یک بدن دارم و بنابراین در این مورد، این چه چیزی است که به آن خدمت می شود، به عنوان بخش اصلی لوگوی خدمت می کند. این به عنوان بخشی از لوگو خدمت می کند. من قصد ندارم از آرم در تمام بدن استفاده کنم، اما این فونت کپی بدن است که من برای منو استفاده می کنم، و سپس از انواع این دو در تمام منو نیز استفاده خواهم کرد تا آن را به هم بزنم همه با هم. و بنابراین من واقعا دقیقا آنچه که من می خواهم آن را به مانند پایین در اینجا پایین، بنابراین من همیشه، شما می دانید، من می خواهم این بزرگ و جسور و قرمز است. من می خواهم این فقط نوعی رنگ لهجه باشد، و پس از آن، این را می خواهم که در انتها، یک شعار یا چیزی شبیه آن باشد که در آن مورد استفاده شود. بیایید به طرح های واقعی من حرکت کنیم. بنابراین طرح ریزه کاری من اینجاست، و اجازه دهید من روی صفحه کامل با این کار بنشینم تا بتوانید آن را ببینید. و من بزرگ می شوم. در اینجا طرح های کوچک من برای لوگوی Parmigianos وجود دارد. و بنابراین من شروع به پایین در اینجا در بالای صفحه و به یاد داشته باشید، پاپا Parmigianos می خواستم به بخشی از لوگو به نوعی، و بنابراین من سعی کردم او را به روش های مختلف ترکیب شده است. و در اینجا، شماره یک، او را که سبیل واقعا مشخص است. بنابراین من فکر کردم، شاید، شاید یک اسکریپت P با نوعی از بازی در p تبدیل به سبیل، و یا چیزی شبیه به آن. و سپس در اینجا من در مورد شاید مانند یک قطعه پیتزا با یک قاشق و چنگال فکر می کنم و آن را تشکیل یک P، چیزی شبیه به آن. پس فقط یک استاندارد، شما می دانید، نوع آرم سپر، Parmagianos پیتزا در بالا و پایین. در اینجا من در مورد اینکه چرا کاراکتر Papa Parmagiano را نگه ندارید، پیتزا را با Parmagianos بیرون بکشید، شاید. پایین در اینجا، یک سنتی تقریبا مانند نشانه مانند نشانه، و شما می توانید ببینید این بسیار وفاداری، هیچ جزئیات. من فقط می دانم که آنها بر اساس روند فکر من هستند. این تنها راهی است که می توانید این را بدانید. و بنابراین در اینجا یک مثال دیگر است، تقریبا مانند یک پیتزا است که نوع تاشو و بخار افزایش آن. Parmigianos ممکن است در جایی در پایین، و یا شاید در کنار لبه آن جریان می شود، نوع سرد است. Parmigianos Pizza، فقط استاندارد شده، شاید شما می دانید، بزرگ P، بزرگ S. من حتی می تواند قرار داده است، شما می دانید، مانند یک قاشق چوبی یا یک تکه پیتزا در بین آن، شاید. این یکی، درست مثل یک مثلث است. در اینجا، این به معنای بودن بود، و من نوعی از پایین در اینجا در پایین و خارج از اتاق مسدود شده بود. این یکی به نظر می رسید مانند خط آسمان شهر نیویورک در سراسر ماه بزرگ است که یک پیتزا با پارمیجیانوس در پایین است. و این یکی، تقریبا مثل یک گوجه فرنگی خوش شانس بود که می توانست سبیل را به آن اضافه کند، بنابراین جالب است. این مرد در اینجا تقریبا شبیه شخصیت شناخته شده Muppet، سرآشپز سوئدی است. و بنابراین، این مرد کوچک اینجا، شما می دانید، می تواند Papa Parmigiano باشد. می دانید، ابروهای بزرگ، سبیل های بزرگ، همه چیزهایی که از این نوع هستند.  Then we've got here, I thought maybe of a rendering of the Brooklyn Bridge since it's in Brooklyn. Parmigianos Pizza, that's a possibility. Here's a just like a little rendering of maybe their oven that they cook pizzas in, a big coal-fired oven. Then I thought, oh, maybe a pizza peel would be interesting with Parmigianos around the outside of it, big pizza in the middle. Right here, maybe this is just like a badge logo with a ribbon across the middle, with Papa Parmigiano holding a pizza. Something like that. Then we've got down here, just a standard ribbon with a pizza instead of having Popa Parmigiano. Then I've got just a regular, almost like a vector drawing of his face maybe, with him speaking the name, Parmigianos. I thought that was interesting. Then I thought about maybe a front door, rendering of their front door if it's interesting, but then after looking at the photo, I was kind of like eh, probably not. This one, almost like a modern geometric shape, but I thought this might be too modern and almost would look sort of retro 80s at the same time, not really. And then maybe a play on the Italian flag. Those are all of my ideas that I had, that came to mind and that's, you know, quite a bit of them. And, down here at the bottom, I chose to explore the following numbers: four, 11, and 14. So, number four, that's Parmigiano holding the pizza. I thought that was interesting because it featured Papa Parmigiano. And then, number 11 was another one that I wanted to look at, this one right here. And then, number 14 was this one right here with the pizza peel. And so, when I went in and actually started thinking about it, I thought, you know what? Yes, a play on Pop Parmigiano in some way, but only the main characteristics that set him apart from somebody else. So that would be the hat and a moustache, I don't need a mouth and eyes or anything like that. I don't need him holding a pizza, people know it's a pizza place. But I just want that big, like stylized, look to that. The pizza peel. I thought the pizza peel could come into play moreso on the menu design for this. And so I saved that idea in my idea vault and I decided, okay, I'm going to play on that a little bit when we get to designing the cover of the menu, but for now I'm not going to leave that in the logo. As for the menu itself, here's the basic layout of what I chose for this. And you can see I didn't fill up the sheet, because there's not that many ways to design a menu. But in this thing I chose okay maybe a one page trifold, I had just a single one page maybe set on like a wooden background or something like that. I thought about hey, wouldn't it be cool if we did something dye cut, where it looked like it was just a slice of pizza. And then I thought, okay, maybe tabloid sized, poster sized, with all of the ingredients listed with the logo big and bold in the middle and then some information down at the bottom. I thought about turning that on it's side, having all the ingredients laid out where you could like, pick one, pick two, pick three and then that equals your pizza, or something like that. Then I thought, eh, wouldn't it be cool if we used InDesign to create an interactive tablet menu, but that was quickly axed by the client as you'll see in my notes here in just a second. And I thought, okay, traditional take out, like bifold, menu, but I didn't think that that one would have enough room to accommodate all the information I would need to convey. And then, finally, a quad fold with all this information, just line by line, and then finally, a traditional just eight and a half by 11 cover inside and back cover. And so down here at the bottom I wrote some notes down here. It says to explore four and six. So I like the tabloid version of this, and I like number six, the traditional layout. Right down here it has a little star, and it says the client hates the tablet idea, so we automatically ax that one out. Always listen to your client's feedback. What I decided on going with here was just the standard eight and a half by 11. I thought the poster size would be too big for small kids to hold in their hand. And since this place is sort of representative of families, and they have low prices which means big groups of people are going to come here probably with kids, these need to be very easily held even by small hands. So I think the traditional size works out well. So let's get out of there, and now let's take a look at how I actually went about creating the typography and also the colors. So here I am on typekit.com, and I'm going to use type kit to sync all the fonts that I want to use for this. So, I wanted a big, bold sans serif font for the heading, so I started off automatically with sans serif. I want it on the desktop. And then I also wanted to make sure that it had a bold weight. So, I started looking in here. And first thing I did was choose Headings to make sure that I found exactly what I wanted. And when I was looking through it, the thing that caught my eye first was the a and the g, right here in Adelle Sans. And the reason it caught my eye was the ear on the g. I just thought that was kind of cool, I like the way that the bottom of the g is adjoined to this, and so I just like the overall stylings here. The counters are really nice, and so I went ahead and I added this to my fonts that I have on my computer. So I just click Use Fonts, made sure that I included the bold, because I want it to be bold, and I synched it over. And if you don't know how to do that go back to the typography chapter, and it'll show you how to do that. Next, I needed the accent piece, so I just turned off sans-serif, and went with a Serif font. But I wanted to make sure that this was a little thinner. So, I chose a thinner weight. And once I chose the thinner weight, I also turned off headings, because I want this to be not necessarily a heading, it could work as one, but also doesn't have to be one. And immediately the first one that showed up was Clavo. It matches the style with this little ear coming off the g and then it also matches this down at the bottom with the styling at the bottom. And so I thought you know what, that's going to work really nicely with that other typeface. And so I clicked Use. I made sure that I synced all of the smaller versions of this. I also included a bold in case I needed it. But I just went with mainly the thin and the light, because I wanted to experiment with those. So I chose that, and then finally I needed to find a good body font. I switched back to sans-serif. And when I switch back to sans-serif, I went ahead and chose a light weight, and I said, okay, make it good for paragraphs. That's what I said there. And started looking through. I use Proxima Nova all the time. I hate to get locked into that. These look too thick for me, because it's going to distract away from the headings and the subheadings. So I came to Museo Sans. And I wanted to take a look at it. And when I clicked on it, I started looking at it. The x-height is relatively tall for me. But I thought, it's going to work pretty well. It's kind of a thinner typeface with a higher x-height. Looks pretty good. I don't necessarily care about the bold stylings. I'm only interested in the 100 weight, which is where we're looking, right up here at the top. And so I went to the type tester, and I switched to the 100 weight, and I just typed out something like welcome to Parmigianos. And I got to looking at it, and I use this little slider all the time, I play with it to see exactly what it's going to look like at all different sizes. And it was quite readable. And I liked it. So I went ahead and I synced that one over as well. So I just clicked Use Fonts, made sure that the 100 weight was selected and synced it on over. And that's pretty much all of the process for developing the typeface palette for this design. The colors were a different story. We already went through and developed some colors for Parmigianos earlier in the course, if you remember. If I go to My Themes right here, you can actually see the Parmigianos that we did before, it's right here. And it's more of a traditional look, it's kind of muted compared to this new one. So how did I come to this conclusion right here. Let me click on the Info, and we'll go to the Edit screen and I'll just kind of walk you through what I did. So I started with my base color being red. And I wanted it to be bright, bright, bright red. So what did I do here? Well I took the CMYK values. So this is cyan, magenta, yellow, and black. That's what these four little things stand for. So what I did here was I made sure that the yellow and the magenta were both at 100%. That's going to give me bright, bright red. From there, I turned on the Complementary rule. And when I did that, I got this green right here. And so with this green, I then use that as a basis, and I thought, you know what, this one could use just a little bit more yellow in it. So, I just punched it up a little bit to 75, something like that. And when I did that, it made a change to my previous swatch. So I went back and I turned on Custom rules for this. And from there, I went back and I edited my base color. I said, you know what, I want that back to 100. I'm going to keep this at 175. And then I just started mixing all the rest of them. I knew I needed a black and a white, so I went ahead and just mixed up black. And then I went here, and I mixed up a white color, because I knew I needed them. And so I went, and I just switched those over. And this is the basic process for how I set this up. And finally, this one right here, I went and chose just a dark color for this, a darker red color. And when I got to the color that I wanted, I was happy with it. I thought, you know what, that's going to set off a good background contrast, because maybe I'll have a gradient in the background that goes from one to the other, something like that. Gives me a great contrast between the two, and also helps set apart from the rest of these as well. So I've got primary colors. I've got accent colors. I've got shadow colors. I've got good text colors. I'm good to go. And so, from there, I saved it. And so, let's go back to My Themes. And so, you can see, right here, that I've saved that as Parmigianos_V2 and as I save it, it synced itself to my Creative Cloud account. But I also went in here and downloaded it as an .ase file. That way, even the applications that don't sync with Cooler right out of the box, I can load this up in there and use those swatches any time I want. And the fact that I use CMYK values to develop these colors makes it even better, because then I know that they're going to look good in CMYK color. So, that's the breakdown of what I went through to develop all of the different things that we're going to need to build out this Parmigianos brand and menu design. So hopefully that makes a lot more sense to you now that you've gone through all of this stuff. I hope that you were able to come up with some great ideas all on your own. And I encourage you to work alongside me on my Parmigianos project as well as your own and continue to refine it until we get all the way to the very end, and you have an amazing finished product.